Rozetka co-founder discusses e-commerce trends at Forbes Ukraine forum
Rozetka-Evo co-founder Iryna Chechotkina discussed future e-commerce trends and challenges at a Forbes Ukraine event, highlighting social media's growing role as a retail channel.
Iryna Chechotkina, co-founder of Rozetka-Evo, addressed the Forbes Ukraine "Entrepreneurs Forum" on June 25, outlining key e-commerce trends and industry challenges anticipated through 2030. Chechotkina emphasized the increasing significance of social media platforms like Instagram, TikTok, and Shorts, which she described as evolving into "full-fledged points of sale." She highlighted Rozetka-Evo's substantial market presence, noting that the group constitutes half of Ukraine's online retail sector, attracting over 80 million monthly visitors and featuring more than 27 million products from over 20,000 active sellers.
Sources: Forbes Ukraine